Swing Low, Sweet Chariot

The Rugby Football Union [RFU] wanted to promote a grape and elderflower infused soft drink to the masses of new rugby recruits, who became attracted to the game following England's historic World Cup win.

Aimed at the new wave of junior and mini rugby players, the project has been a great success with proceeds going back to clubs, as well as 'the Wooden Spoon' charity designated by the RFU.

"ADL have enabled us to capitalise on the success of the world cup triumph We are delighted to see our brand extend into retail areas we could not have envisaged, far less reached by ourselves" said Paul Vaughan, Commercial Director.